HOW TO SELL YOUR SOFTWARE TO A BIG COMPANY

HOW TO SELL YOUR SOFTWARE TO A BIG COMPANY

After preparing that software after long hours of programming and finally getting fruitful result, the next big step is trying to sell it out and not just any company but a big enterprise willing to pay you for the positive result and what the software entail. Yes, a big company and when trying to sell to a big company you don’t just approach them the same way you approach a small enterprise. Selling to big companies will take concerted time and effort.

Before you go out there, do your research, hone your process, and make sure all your targets are “worth the squeeze,” as both a profitable, high-value customer and a promising starting point in a relevant industry where your future customers will come from.

Don’t just jump to the 10^th floor take the stairs by have clients from small business as this may help to create connections. Also, try to avoid redundancy when creating a software try to be unique and stand out making your software market ready and has a market need and make sure to know your market and its user.

When meeting investors try to make you message be concise, go straight to the point give out point that is easy to remember so as to make the big companies be able to remember and argue towards it in the various stakeholders meeting. Try as much as possible to speak the language of business and be as convincing as possible, acting all coy and shy may stand against you.

If possible create a demo account and use it for trial where the enterprise can try it as this can prove to make the software more tempting and convincing to the buyers and is also cost efficient.

When you pull up to the venue for your pitch you might feel nervous which is totally normal and try to overcome it and remember your purpose there. Don’t go cheap when building, and don’t cut corners. Dedicate your resources to taking things off of their plates and executing them flawlessly. It may take forever to get approvals, and you may get unreasonable deadlines, so be prepared if you want to land the deal. Large corporations don’t have to play the same games that startups do, By the time you talk to them, employees at major companies have experienced enough meetings and reports to last a lifetime. Go the extra mile to anticipate their needs. Write drafts of the emails they may need to send to their bosses. Think about all of the obstacles they’ll face and provide solutions before they ask. Learn who the final decision-maker is and customize your service to please that person — you won’t make just yourself look good; you’ll make your contract look good, too.

You want the large firm to think of you as its secret weapon. You’re small, you’re agile and you can do things the big guys can’t. To a big company, a small budget commands full attention. Use that to your advantage and convince the people at the big company that you can do what no one else can, and you won’t feel quite so afraid the next time around  and goodluck in that proposal/meeting